THE MISSION OF AVALON
Avalon began in 2008 with a bold vision to redefine construction materials through science and quality. From its origins as a research-driven project in Europe, Avalon has grown into an innovation leader in tile adhesives, self-leveling mortars, and waterproofing systems. The company’s European pedigree is central to its identity – every product is engineered to meet and exceed rigorous Western European standards, often performing at twice the required norms. This uncompromising commitment to excellence is encapsulated in Avalon’s motto: “Led by Science, Driven by Quality”.
At the heart of Avalon’s success is its scientific rigor and world-class expertise. Early on, top Italian technologists joined the team, infusing deep knowledge in cement chemistry into Avalon’s R&D. Each formulation undergoes extensive testing and independent certification – a meticulous process that can take a year of trials. By assembling a team of chemists and engineers who refuse to accept “good enough,” Avalon ensures every new product is cutting-edge and reliable. This science-led approach builds trust with architects and contractors, who know Avalon’s solutions are developed with precision and proven in the lab before ever reaching the field.
Innovation at Avalon extends beyond the lab to the factory floor. In 2017, Avalon implemented a fully robotized production line capable of producing hundreds of thousands of tons per year. Automated dosing, mixing, and packaging systems guarantee consistency in every batch, virtually eliminating human error. This high-tech manufacturing capability is usually seen only in industry giants, yet Avalon adopted it early – underscoring its commitment to do things differently in pursuit of quality. The result is a level of product uniformity and scale that partners can rely on year after year.
Avalon’s innovative spirit has yielded proprietary technologies that solve real construction challenges. For example, AVAGEL is Avalon’s unique gel-based tile adhesive that provides superior flexibility, coverage, and bonding even on difficult substrates. Likewise, the AQUA BARRIERA line uses nanotechnology to waterproof structures at a molecular level, sealing even microscopic pores for long-lasting protection. These breakthroughs – along with specialized self-leveling compounds and advanced repair mortars – showcase Avalon’s ability to engineer solutions beyond conventional standards. By marrying cutting-edge science with high-quality raw materials (such as the exceptionally pure quartz sand at its plant), Avalon consistently introduces products that outperform the ordinary and redefine industry benchmarks.
Today, Avalon stands as a truly European innovator with operations spanning Italy, Bulgaria, the Netherlands, and Romania. It blends the technical artistry of Italy with Bulgarian tenacity in manufacturing, embodying a pan-European commitment to excellence. In an industry often slow to change, Avalon has emerged as a pioneer of premium, high-performance building materials. Its brand story – still unfolding – is defined by an unwavering dedication to scientific innovation, strict quality, and a mission to build a better future from the ground up.
At the heart of Avalon’s success is its scientific rigor and world-class expertise. Early on, top Italian technologists joined the team, infusing deep knowledge in cement chemistry into Avalon’s R&D. Each formulation undergoes extensive testing and independent certification – a meticulous process that can take a year of trials. By assembling a team of chemists and engineers who refuse to accept “good enough,” Avalon ensures every new product is cutting-edge and reliable. This science-led approach builds trust with architects and contractors, who know Avalon’s solutions are developed with precision and proven in the lab before ever reaching the field.
Innovation at Avalon extends beyond the lab to the factory floor. In 2017, Avalon implemented a fully robotized production line capable of producing hundreds of thousands of tons per year. Automated dosing, mixing, and packaging systems guarantee consistency in every batch, virtually eliminating human error. This high-tech manufacturing capability is usually seen only in industry giants, yet Avalon adopted it early – underscoring its commitment to do things differently in pursuit of quality. The result is a level of product uniformity and scale that partners can rely on year after year.
Avalon’s innovative spirit has yielded proprietary technologies that solve real construction challenges. For example, AVAGEL is Avalon’s unique gel-based tile adhesive that provides superior flexibility, coverage, and bonding even on difficult substrates. Likewise, the AQUA BARRIERA line uses nanotechnology to waterproof structures at a molecular level, sealing even microscopic pores for long-lasting protection. These breakthroughs – along with specialized self-leveling compounds and advanced repair mortars – showcase Avalon’s ability to engineer solutions beyond conventional standards. By marrying cutting-edge science with high-quality raw materials (such as the exceptionally pure quartz sand at its plant), Avalon consistently introduces products that outperform the ordinary and redefine industry benchmarks.
Today, Avalon stands as a truly European innovator with operations spanning Italy, Bulgaria, the Netherlands, and Romania. It blends the technical artistry of Italy with Bulgarian tenacity in manufacturing, embodying a pan-European commitment to excellence. In an industry often slow to change, Avalon has emerged as a pioneer of premium, high-performance building materials. Its brand story – still unfolding – is defined by an unwavering dedication to scientific innovation, strict quality, and a mission to build a better future from the ground up.